Participant Profile

Members of salesforces who need
appropriate knowledge for driving
their business self-responsibly,
like an entrepreneur

Objective

Basics of market research, market
and customer definition
Learn marketing and sales strategies
Define the marketing plan for your
territory/region

Outline

Define your market, define your
customer group, who are your key
customers
Competitor analysis
who are your competitors, what are
their (expected) actions
Segmentation and targeting concept
Allocation of resources
How much time and efforts for your
classified customers
Pricing as a positive business
challenge
Keep records on your customers and
report to your managers
The marketing plan
Analysing the market
Planning the strategies: branding,
pricing, customer relationship
building
Implementing the strategies
Monitoring the results

Method

Interactive presentations, workshops,
group presentations, case studies

Duration: 3 days