Participant profile

Managers working in the generics
business environment

Objective

Understanding the different business
models in generic markets
Developing the tailored business
model for the specific market stage
Impact on sales and marketing
strategies and organisational
consequences

Outline

The cycle of worldwide changing
business models in the generic
industry
Mixed markets, markets in moving
stages of different business models
Different examples of
countries/markets to learn
strategic/organisational consequences
Where is your market actually
situated, what could be expected and
when could it change?
Are you prepared for the changes?
Structure of a market specific
action plan

Method

Interactive presentations, group
work, workshops, brain storming
sessions, individual presentations

Duration: 2 days