Participant Profile

Managers such as marketing managers,
sales managers who need to develop
anti-generic strategies for performing
their own originator driven business
 

Objective

Understand the drivers and key success
factors of the generic- and the
originator business
Understand the different business
models of originator and generic
industry
Develop a business specific antigeneric plan

Outline

Strength and weaknesses in the generic
and in the originator industry
Analysis of strategic business models
in the originator industry
Analysis of strategic business models
in the generic industry
Comparison and analysis of actual
results in sales and profits for the
biggest pharmaceutical markets
(adapted to the participants product
portfolio/therapeutical classes)
Development of a strategic antigeneric
plan
 

Method

Market research analysis, workshops
and presentations, group work for
developing strategic plans
 

Duration: 2 days